In cinema, motion and sound have proven time and time again to combine in unexpected and powerful ways, but filmmakers often struggle to let go of temporal control of their projects in the interactive space. This approach combines some of that power with the benefits of giving the viewer the option to remain on a spread to contemplate or to quickly skip ahead at the pace they desire, which lends itself to a certain kinesthetic immersion. The use of text frees up the visuals and the audio to be less literal and to form their own parallel lines of thought.
New media projects in general have limited sources for funding, which is why they are less well explored than they should be. Many examples put the focus more on showing off the technology than creating a lasting emotional impact. There is some opportunity for funding from organizations like the National Film Board of Canada and the Tribeca Film Institute, but the process is very selective and mostly limited to documentary projects.
One route I’m interested in exploring is the idea of media books replacing album artwork or music videos, which would allow for the aesthetic and editorial freedom that they need to blossom into a fully realized format. Another appealing possibility would be if they could be self supported through sales: current ebook formats are html websites at their core, so this could potentially be an extension of those distribution channels.